Ardath Albee: How To Craft A Killer Call To Action
Ardath Albee opened our Content2Conversion event last month with a really good keynote address. In a recent blog post, Ardath follows up on a question she received during that session about how to create effective calls to action for B2B marketing content.
Ardath isn’t a fan of CTAs that basically invite prospects to get hassled by salespeople. You’re wasting your content on that kind of stuff. Instead, Ardath offers a great list of ways to think about creating CTAs that engage your prospects, invite them to learn more and set your company apart from the competition.