Infographic: How Are B2B Marketers Optimizing Their Funnel?
At MarketingSherpa’s B2B Summit in July 2011, MECLABS released results from its 2012 B2B Marketing Benchmark Study. This infographic highlights how B2B marketers are optimizing their demand generation efforts. According to the survey, 31% of respondents cite web site design, management and optimization “very effective” for demand gen, while 46% primarily use a multichannel messaging strategy to create engaging content. See our “What’s Working in Demand Generation” feature this week to hear directly from vendors how they are fueling their demand gen efforts.
Infographic: Inbound Marketing Rising
Progressive marketers are fusing inbound marketing and content marketing efforts to compete in a noisy market. By targeting relevant, quality content strategically at ready to engage prospects, marketers are cultivating a greater role in the buying process, but doing so on the buyer’s terms. According to inbound marketing vendor HubSpot, 72% of companies that blog weekly have acquired customers through their blog. Companies that are able to demonstrate value via relevant content are outpacing competitors and developing stronger, more profitable, relationships.