Gleanster Announces New Insight Exchanges For Marketing Automation, CRM

Gleanster today announced the rollout of two Insight Exchanges on Marketing Automation and Customer Relationship Management (CRM), with resources such as vendor landscapes, white papers, benchmark research, videos, presentations and analyst commentary.

Launched on December 28, 2011, the Insight Exchange Open Resource Library is a “great way for solution providers to demonstrate thought leadership, raise brand visibility and gain broad exposure for the valuable content assets they’ve already created,” according to Jeff Zabin, CEO and Research Director at Gleanster, in a company press release.

“At a glance, you can view all the relevant solutions and their showcases, which are chock full of actionable insights, best practices and strategic guidance,” Zabin said. “For their part, solution providers have a powerful new vehicle at their disposal for raising brand visibility, demonstrating thought leadership and generating new revenue opportunities.”

Next week, Gleanster will publish a benchmark report on CRM that features showcases for more than 40 technology solution providers, including Infor, Infusionsoft, Microsoft, Oracle, SAP, Sage Software, SalesFUSION and Salesforce.com.

The Marketing Automation benchmark report is set to publish in October 2012, and will showcase more than 40 solution providers, including Act-On Software, Aprimo, eTrigue, ExactTarget, HubSpot, Unica and Pardot.

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