Study: Email Marketing Works Better In The Morning

You might not be a morning person. But when it comes to email marketing, your customers certainly are.

According to data metrics company Informz, email sent in the morning has an open rate of 39.2%. The average open rate (independent of the time of day) is just 23.8% according to the study.

That’s not the only thing marketers are doing wrong with their email campaigns. Just last week, a report from Constant Contact reported that just 1 in 5 companies with a Facebook presence include a Facebook page link in their email newsletters. Barely 1 in 10 ask Facebook fans to sign up for email newsletters.

The numbers suggest two things. First, most marketers still don’t do basic A/B testing for things like email send times. Second, very few of them are amplifying their email marketing via basic social media tactics. Neither of these things bodes well for companies that increasingly demand measurable ROI from their marketing campaigns.