Infographic: The Content Delivery Funnel

Here at DGR we see a lot of infographics. Some are good, some are…less so.

And sometimes we see an infographic that we wish WE had thought of first. This is one of those times.

The following infographic comes courtesy of the Content Marketing Institute (CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There are so many content options available to marketers today, and it’s often difficult to visualize the ideal role each content type plays in the typical sales/marketing funnel.

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