Infographic: How B2B Marketers Score Big With Social Media
We’ve been talking a lot about social media on the DGR blog this week, so let’s go for the hat trick: A new infographic, courtesy of Marketo and ColumnFive.
The infographic looks at how B2B marketers are scoring big with social media. There’s an interesting story here, although by now it’s probably not a surprising one: A whopping 93% of B2B marketers now participate in social media, and B2B marketers are actually likely to have more experience integrating social media into their campaigns than their B2C counterparts.
So, how does this play with our post last week about how relatively few B2B marketers are tracking and responding to brand mentions on social media, or our celebration of the many marketing vendors that have invested in acquiring social marketing solutions? Let’s just say that it’s complicated. These data points may represent a fast-changing marketing landscape, or they might reflect a big (and growing) gap between B2B marketers that get social media and those that still don’t have a clue.
Let us know what you think it all means, and we’ll continue to keep an eye on new developments in this constantly evolving space.