How Social is B2B?
This InsideView infographic highlights the growing usage of social media among B2B marketers. A majority (61%) of B2B marketers use social media to increase lead generation, while organizations with a blog report a whopping 67% more leads per month than those who do not have one. This is in line with preliminary findings from DemandGen Report’s Content Preferences Survey, which found that blogs are an increasingly significant source for business executives considering a purchase.
