June 2012
7 posts
7 tags
Infographic: The Content Delivery Funnel
Here at DGR we see a lot of infographics. Some are good, some are…less so.
And sometimes we see an infographic that we wish WE had thought of first. This is one of those times.
The following infographic comes courtesy of the Content Marketing Institute (CMI) and Demandbase. It’s a perfect introduction to content marketing for companies that are just coming to grips with the concept. There...
7 tags
Cracking The Code Of Social Selling
Yesterday I braved the sweltering New York City temperatures to attend an equally heated discussion at the SiriusDecisions Social Selling Forum.
It was a great conversation. Sales and marketing personnel from ADP, Pitney Bowes and SAP, among others, shared their challenges, current initiatives and questions centered on social selling.
Jim Ninivaggi, Service Director, Sales Enablement Strategies,...
8 tags
2012 Sales And Marketing Integration Awards:...
Next week, we’ll roll out one of our most popular and talked-about reports: The DGR Sales and Marketing Integration Awards. It’s no surprise that so many readers checked out our 2011 award winners. These are companies that faced huge sales and marketing challenges – and they found solutions to those challenges that paid off handsomely. In a market where even the experts often find...
4 tags
Infographic: How B2B Marketers Score Big With...
We’ve been talking a lot about social media on the DGR blog this week, so let’s go for the hat trick: A new infographic, courtesy of Marketo and ColumnFive.
The infographic looks at how B2B marketers are scoring big with social media. There’s an interesting story here, although by now it’s probably not a surprising one: A whopping 93% of B2B marketers now participate in...
15 tags
Happy Graduation, B2B Social Media!
It’s graduation time! While a slew of early 20-somethings enter the woeful workforce, the B2B world has something else to celebrate: its “graduation” into the social media big leagues. Yesterday’s post highlighted that half of B2B marketers are ignoring social media, but recent industry moves paint an interesting picture: One that indicates a positive progression for B2B social...
4 tags
Survey: Half Of All B2B Marketers Ignore Social...
B2B marketers have a lot of questions about how and why to use social media. According to a recent study, however, relatively few of them are looking very hard for the answers.
As reported on eMarketer.com, a January 2012 Satmetrix survey of over 1,000 B2B and B2C companies found a surprising difference in how the two groups deal with social media. More than half of the B2C companies track and...
8 tags
Salesforce Ties The Knot With Buddy Media. What...
It’s official: Salesforce has agreed to acquire Buddy Media in a deal worth about $689 million, including $467 million in cash. Buddy Media is an A-list player in the social marketing space, with clients such as Ford, HP, L’Oreal and Mattel, and the company also boasts an especially close relationship with Facebook.
The announcement isn’t a surprise, but now we can move on to...
