May 2012
11 posts
4 tags
Infographic: Getting To The ROI Of Social Media...
Facebook marketing company Pagemodo just released an interesting infographic that explores the ongoing — and often frustrating — search for social media marketing ROI.
Among the takeaways: 20% of the business owners surveyed said social media marketing was producing measurable ROI for them, and 64% say social marketing is “a promising tactic that will eventually produce...
9 tags
Strategizing Your Marketing Organization Design:...
Today’s B2B personnel wear so many hats — from content to social media optimization — there are a variety of operations that require an “all hands on deck” approach.
This morning at the SiriusDecisions Summit, John Neeson and Marilyn Reap highlighted the current marketing structure, and how it’s changing as a result of market factors and increased sales requirement.
As a result, today’s marketing...
4 tags
Demand Creation From Start To Finish: Concur...
Defining your demand generation strategy can be daunting. With the number of teams and personnel involved in the process, there’s a large margin for error — and not to mention the complexities of technology, process and ownership. Just how do we get this thing started? Or better yet, how do we improve what we’re already doing?
Concur, an expense reporting a travel booking provider, sought to...
8 tags
The Anatomy Of A Next-Gen B2B Campaign
This morning at the SiriusDecisions Summit, Tony Jaros and Craig Moore highlighted the need for marketers and salespeople to think differently about campaign initiatives.
SiriusDecisions glossary term:
Campaign- a tightly orchestrated set of jobs that feature inputs from a broad range of aligned marketing functions.
So how does the campaign “chain of events” look? Your outward communication...
3 tags
The Successful Marketing To Sales Handoff: 6...
Today during the SiriusDecisions Summit kickoff, the research firm awarded Adobe for its sales and marketing alignment and integration accomplishments. Adobe team members Mikel Chertudi and Wes Funk presented valuable insight into the company’s content marketing strategies, as well as how marketing empowers sales with a data-rich handoff. Below are 6 takeaways from the session:
1. With...
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6 tags
The Sales & Marketing Alignment Solution:...
Sales & Marketing Alignment has always been the thorn in B2B companies’ sides. But today, Rich Eldh, Managing Director and Co-Founder of SiriusDecisions, encouraged approximately 1,000 attendees at the SiriusDecisions Summit today in Scottsdale, Ariz. to think about the paradigm differently.
“The focus on sales and marketing alignment has not been over discussed or over-valued,” Eldh said....
3 tags
Another Reason Why B2B Blogs Are (Still) Important
Yesterday, on the Content4Demand blog, I asked whether writing a business blog is still worth the effort.
My take: There are good reasons why blogs still have value compared to social media. Now, here’s another reason why that’s true, courtesy of Seth Godin:
Signal to noise ratio is a measurement of the relationship between the stuff you want to hear and the stuff you don’t....
7 tags
Are You Ready To Launch Your Lead Gen Team?
Are you ready to launch your lead gen team? This infographic, originally posted to the OpenView Labs blog, highlights 6 questions that every organization should address before launching lead gen initiatives. Key considerations include: segmentation; buyer personas; leadership decisions; and manager bandwidth. Our Guide to Marketing Automation highlights the most critical aspects of marketing...
7 tags
Ardath Albee: How To Craft A Killer Call To Action
Starting from Scratch: 10 Steps To Launch A Content Marketing Strategy
Ardath Albee opened our Content2Conversion event last month with a really good keynote address. In a recent blog post, Ardath follows up on a question she received during that session about how to create effective calls to action for B2B marketing content.
Ardath isn’t a fan of CTAs that basically invite prospects to...
