The Complete Guide to Successful Landing Pages
This Pardot infographic highlights the new imperatives for landing page optimization, specifically for B2B marketers with long, complex sales cycles. As the infographic notes, the typical landing page loses more than half of its visitors immediately. This infographic offers tips for design and layout optimization, as well as tips to provide value and implement and analytic-based approach to...
3 Tips For Hosting A Successful Webcast
Webcasts aren’t my favorite things to do. I’m one of those people who rank “public speaking” just ahead of “dying in a fire” on a list of scary things. One thing that I’ve learned, though, is that recording a podcast or webcast gets a LOT easier once you’ve done it a few times. In no particular order, here are some other things I have learned about...
How Social is B2B?
This InsideView infographic highlights the growing usage of social media among B2B marketers. A majority (61%) of B2B marketers use social media to increase lead generation, while organizations with a blog report a whopping 67% more leads per month than those who do not have one. This is in line with preliminary findings from DemandGen Report’s Content Preferences Survey, which found that...
5 Hot Trends In Social Media Marketing
Social Media Examiner just issued the results of its fourth annual Social Media Marketing report. There’s a lot to digest here, but it’s well worth the effort with more than 3,800 marketers participating in the study. Here are some of the highlights from the 2012 study: - Everybody is doing it. Well, almost everybody: 94% of marketers said they use social media to market...